16th Annual Herbert C. Kay Undergraduate Lecture - Rob Reed

  • Dates: 04 – 04 May, 2017

The Department of Economics 
University of California, Santa Barbara

16th Annual Herbert C. Kay Undergraduate Lecture


Rob Reed

Chief Financial Officer at AEG


Thursday, May 4, 2017
​on campus at Loma Pelona Center
Reception immediately following

The Herbert C. Kay Undergraduate Lecture was established at the University of California, Santa Barbara to feature a dynamic business pioneer who will inspire UCSB undergraduates to become the entrepreneurs and leaders of tomorrow.

Herbert C. Kay taught in the UCSB Department of Economics in the 1960s and is now a successful private investor in Los Angeles.  Herb Kay’s former students cite his inspiration as a major factor in the development of their own successful careers.  To honor Herb Kay, and to affirm the importance of undergraduate education at UCSB, a group of alumni, faculty and friends of the Department of Economics collaborated to identify this year’s distinguished speaker, Rob Reed. 

Rob Reed is the Chief Financial Officer of AEG and is responsible for overseeing the finance function for AEG's holdings worldwide, with particular emphasis on its continued growth in the facilities, ticketing, and sponsorship divisions. 

Previously Rob served as the Chief Operating Officer and Chief Financial Officer for AEG's Facilities Division, which owns, operates or consults with over 100 of the industry's preeminent venues worldwide. The growth of this division has been due, in no small part, to the role Rob plays in guiding the vision, master plan and day-to-day financial aspects for the division which AEG's fastest growing and most profitable. 

S​ince joining AEG in 1999, Rob has played a key financial role in opening of more than a dozen world-class venues including STAPLES Center, Spirit Center, and the Home Depot Center, Prudential Center, Toyota Park, Kodak Theater, and Mercedes-Benz Arena to name a few. In each case, Rob's experience and insights have led to the development and adoption of each venue's initial business plan, reporting structure, financial oversight and key internal management systems. 

​As an original member STAPLES Center's management team, Rob played a role in the initial financing of the venue which included the introduction of the first asset-backed privatization for an area that has since become a standard method of financing for many developments in addition to implementing the elements of this plan t​o STAPLES Center's operations and financial structure. 

Prior to joining AEG, Rob earned his BA in Economics from UCSB and a CPA from PriceWaterhouse Coopers before working for 3 years as a Controller in the Los Angeles Lakers organization.